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DX Learning lives up to its tagline of Unlocking Leadership Potential™ within organizations and people. We truly believe the most effective way to do that is with our DX Magic Formula™. This 6 step process combines neuroscience, powerful micro simulations, and virtual reinforcement, to create career-changing learning that encourages our program participants to better themselves. Our passion is to help everyone unlock his/her own potential to become a better person and leader. We are firm believers that anyone can be a great leader, he/she just needs to know how. We create experiences that build leadership EQ and create the desire for leaders to want to change, which is something books, TEDtalks, eLearning and other traditional leadership development can’t do.

What makes us unique and why our stuff works: A pure focus on the end user

  • Always start with a Growth Mindset – Every program we create starts with a section on putting learners into a growth mindset that they can and only will improve
  • Focus on self-awareness – How we see ourselves isn’t always how we are perceived. Most leaders walk around unaware of their bad leadership habits. Our programs provide a safe space for leaders to feel comfortable enough to uncover these blind spots and get the motivation to improve.
  • Embrace Neuroscience – When leaders have been made aware of their bad habits, they often feel defensive because there is little room for anything less than perfection in the workplace. We remind them that our bad habits exist because the human brain evolved to keep us alive, not to make great organizational choices. We create psychological safety and acceptance that the expectation is not to be ‘naturally gifted’ but to create a new habit through effort.
  • Allow participants to generate their own understanding – Now we have the participants in a safe place where they have desire and motivation for forming a new habit. So, our “games”, give them a chance to see what best practice looks like, not by forcing what good looks like, but by learning by doing.
  • Make everything applicable to the end user – Just because you now have a new habit which you are happy with, doesn’t mean you know how to apply it with your team. We ensure there is practice of using a new habit with live people, so they leave knowing “how” to enact their new found habit.
  • Know you can’t change a behavior or form a habit overnight – It takes time and hard work to form a new habit. It won't happen in a class. So, we leverage technology to reinforce sustainable behavior change over 8 weeks.

All our programs are customizable, scalable, and non-budget busting that you can take in-house with ease, or have our teams deliver. Either way, we will have a high impact at a low cost.

About Our Name

Finding a name was stressful, as most names that have any connection to Leadership Development have been taken. We create Leadership Experiences. So, a friend suggested using Latin. Eureka!
Latin for Leadership + Latin for Experience = "Ducis Experientia." We substituted D for Ducis, and "X" for Experientia yielding "DX"—DX. Everything we do is about is about creating learning solutions. So DX Learning Solutions was born April 1 2015.

We need to practice what we preach. We all work hard to form good leadership habits to form the DX Difference. This is how we work with each other, and for those that we serve.

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Alex Draper


Alex has been working in experiential learning design and delivery since 2002. In 2015 Alex started DX Learning Solutions as a way to build upon his passion for the EQ part of leadership development, and is now building an experiential learning business with the sole purpose of unlocking leadership potential in organizations. A Brit born in Worcester, he is now happily living the American dream with his wife and newborn child.



Heather Meeker

Account Manager

Heather joined DX Learning Solutions first as our Operational Guru and has since been promoted to an Account Manager. She manages an array of client relationships to ensure communications run seamlessly and to create awareness around our product offerings. Originally from St Paul, MN Heather recently moved back to the Twin Cities. DX is excited to expand our relationship base in this new metro area. While not working she is busy raising her three kids and spending time with her tech crazy husband.


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Dustin Johnson

Chief Learning Architect

Dustin designs and develops new products while keeping current products updated as the science of leadership development expands and changes. He is also responsible for the internal HR functions of DX Learning. Outside of DX, he teaches business psychology, but when he has time to himself, you will likely find him on the tennis court.


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Alyssa Szeto

Marketing Coordinator

Alyssa is the marketing coordinator for DX Learning Solutions. She sets the strategic vision for the company doing everything in marketing you can imagine such as content and digital marketing, design, social media management, and go-to-market development to assist in driving growth at DX. When she isn't working in the office, she spends her time cheering on the Butler Bulldogs and finding the best ice cream spots around the city.



Kristin Dammacco

Training Coordinator

Kristin joined DX Learning Solutions in late 2017 as Head of Operations. She is responsible for event logistics, vendor relationships, and most importantly making sure our clients needs and expectations are met and exceeded. Kristin has a life long passion for learning and when she is not at work, she can be found reading, working as a volunteer foster for a local dog rescue, making something delicious in the kitchen, trying to out-joke her husband, or chasing one of her four dogs around the house.


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Everett Gutierrez


Everett Gutierrez is a respected leader, entrepreneur, and speaker who has a huge passion for developing people through leadership enrichment programs. He has had the privilege to speak in front of over 30,000 people from various political groups, corporations, educational institutions and other non-profits.


Jennifer Eichenberg


A lifelong learner, Jennifer Eichenberg has taken her passion for enhancing every day communication to improve performance and build stronger relationships. Jennifer’s educational credentials include: two master’s degrees, MA and MBA, and two professional designations, CTT and CPT.


Harry Eggleton


Harry Eggleton has received numerous awards for his training and development abilities,  -- most significantly a Lifetime Achievement award from the Association for Talent Development. He has an MBA, providing a solid business financial approach, and a second Master’s (MSBA) from the University of Southern California for a balance from the business behavioral side.

Don Sandel


Don has been leading talent development teams for 25 years, wearing multiple hats, but focusing primarily on leadership development, high potential programs and executive coaching.  Don is a dynamic facilitator, often speaking to audiences around the globe.  He has a Master’s degree and recently completed a Certificate in Applied Positive Psychology.


Kyle Swanson


Kyle's mission is to bring life to his belief that when people thrive through their work, businesses thrive through their people. ​ He has an MS in Educational Leadership from the University of Wisconsin Madison, an MS in Positive Organizational Development from Case Western Reserve University. Kyle leverages nearly 20 years of experiences in coaching, designing and delivering learning to a wide range of audiences and industries all over the world.

Contact us if you are looking to enhance your

leadership development initiatives.

We make organizations a better place....one leader at a time.